You may have come across a Reel or an Instagram post that appears to have been co-written by two users. What is this, and why is it used?
An Instagram collaboration is a particular kind of post that involves two different users. The post will show on both accounts once the request to collaborate is accepted when one user writes a Collab post and invites another user to join. Collaborative posts receive likes, shares, and comments.
Why is it crucial to share comments, likes, and shares? Driving engagement for both accounts is the key to finding the solution.
The two cooperating accounts share the interaction rather than each account amassing its own proportion of likes, shares, and comments. Imagine earning twice as much engagement with the same amount of labor if you’re the account who posts it. Imagine earning twice as much engagement with no extra work if you are the account receiving the invitation to be a Collaborator! In other words, Collab posts boost interaction by utilizing the fan bases of both accounts. More interaction means more people will see your brand and product.
Another thing to be aware of is that Instagram is modifying how user feeds are arranged. Maintaining two identities for your content might help your brand stay current. A post that was coauthored by two accounts is more likely to appear in users’ personalized feeds.
Here's how to create an Instgram Collab Post:
1. Create a Feed Post or Reel as normal.
2. Go to the Tag people menu.
3. Invate a collaborator (One collaborator per post).
User tags and hashtags are useful if you want to include lots of persons in one post (such stagers, constructors, or architects).
You can mention particular accounts in your post by using user tags, which makes it simple for those users to notice the message and interact with it. On the other side, hashtags enable any user who looks for or uses that hashtag to view your message. Additionally, you are free to tag as many accounts as you like because there is no restriction on the number of tags you can add to a post.
To increase engagement and draw more attention to your posts and reels, consider collaborating on a post with a co-listing agent, your brokerage, or even your seller.
